BOOK ON A TREE LTD. (hereafter “BOT”) values the privacy of its visitors and other contacts and seeks to ensure that any personal data that company collects is processed in a secure and responsible manner. You can read our Privacy Policy below.
1. Introduction
KUPHILATEST LTD. – MARKETING AND COMMUNICATION) is hosting and managing this website.
The website (hereafter “Website”) was created by KUPHILATEST LTD. – MARKETING AND COMMUNICATION (
All data collection and management carried out through this Website and associated communication products is done in full accordance with BOT own Privacy Policy and also in compliance with the principles of protection of personal data established by Regulation EU GDPR 2016/679, with subsequent amendments and additions, and by UK GDPR, tailored by the Data Protection Act 2018, and others sectoral regulations.
The personal data related to Website you provide to BOT will be used, stored and processed as follows. Personal data shall be processed lawfully, fairly and in a transparent manner in relation to the data subject (“lawfulness, fairness and transparency”).
This Privacy Policy was last updated on: July 2021
2. Owner of the treatment /controller
BOOK ON A TREE LTD. is the owner of the treatment.
BOT is based at 71-75 Shelton Street, Covent Garden, WC2H9JQ, London, United Kingdom, Company number 08923453, VAT number GB283597064. Lorenzo Rulfo is the General Manager of BOT.
3. Data Protection Officer
BOT designate as a Data Protection Officer (hereafter “DPO”): to be designated.
4. Representative in the European Union (“EU”) e for European Economic Area (“EEA”) / controller’s representative
BOT designates as a representative in the European Union/EEA the subject below: Lorenzo Rulfo -
5. Data collection and use
BOOK ON A TREE LTD. only collects your personal data (first name, last name, e-mail address and optional link to own organization) if you agree. So the data subject has given consent to the processing of his or her personal data for one or more specific purposes.
BOT collects personal data that will be used only for the purposes of communication and dissemination related to the project IN-HABIT. Data also will be used to deliver the services requested based on Website like Newsletter service or to make comment on Event’s section of the Website. BOT strives to limit the necessary amount of personal information collected.
We collect your preferences and interests connected to our thematic content categories through cookies. This allows us to build your personalised service experience, customising the Website, and tailored emails and Newsletter service.
We don’t collect any sensitive data (political opinion, religious beliefs, health, etc.) unless it is expressly needed and, in this case, on the basis of your explicit consent, without prejudice to the application of art. 9 of GDPR.
The personal data collected will not be transferred to a third country or to an international organisation, unrelated to the IN-HABIT project. Where personal data are transferred to a third country or to an international organisation, the data subject shall have the right to be informed of the appropriate safeguards pursuant to Article 46 GDPR relating to the transfer.
6. How long do we keep your personal data?
We will not retain your personal data for longer than required. We will keep your personal information:
- For as long as required by law;
- Until we no longer have a valid reason for keeping it and in any case no later than the conclusion of the project IN-HABIT;
- Until you request us to stop using it. Any such requests can be sent to our Data Protection Officer at our e-mail address, with reference to “Data Protection Officer”:
7. How we protect your data
The security and confidentiality of your personal information is very important to the BOOK ON A TREE LTD. So we implement technical and organisational safeguards to appropriately protect your personal information against accidental, unauthorized, or unlawful access, use, loss, destruction or damage etc.
Our server environment and similar environments for storing and managing data fulfil all modern security requirements for protecting your personal data. This includes software and systems to prevent hacking and to fight malware, ransomware or any other intrusion from potentially malicious websites. All our data are stored on a dedicated and secure server environment or similar environment for storing and managing data.
Still, no system can be guaranteed to be 100% secure.
As a result, while we strive to protect your information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to the Services and cannot be responsible for the theft, destruction, or inadvertent disclosure of your information.
8. Your rights concerning your personal data
To ensure fairness, transparency, and accountability, you are invited to exercise the following rights, free of charge, whenever you think it is appropriate.
Right to access, review, update, correct and delete your personal data.
You have the right to review and update, correct or remove any of your personal data by sending a request to: By requesting access to your personal data, you will obtain:
• A list of personal data about you held by BOOK ON A TREE LTD.;
• An explanation of the purpose for which your personal data is being processed;
• Details of anyone to whom your personal data may have been disclosed (note: we only disclose your personal data if only required to by law). It’s guaranteed the right to withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal, or restriction of processing or to object to processing as well as the right to data portability.
We process your personal data on the basis of your freely given consent. You have the right to revoke this consent at any time for any reason. To do so, please contact: Elena Silvestri Cecinelli -
After your request has been received, your personal data will be removed from mailing lists and/or deleted entirely from our database within one month (your data may be stored, but not further processed, in order to comply with possible audits or checks from funding bodies, e.g. the European Commission or ICO).
The right to lodge a complaint with a supervisory authority (e.g. European Data Protection Supervisor for “EEA” or Information Commissioner’s Office for UK).
In case of any complaint, please contact BOOK ON A TREE LTD. immediately to resolve the problem. However, please note that you have (at all times) the right to lodge a complaint with the relevant data protection supervisory authority. In general, you can refer to the data protection supervisory authority responsible for the location where your place of residence or work is located, or that of our organization.
The right of data subjects to be informed about the restriction by European Union or member state law to which the data controller or processor is subject may restrict by way of a legislative measure the scope of the obligations and rights.
9. Changes to this Privacy Policy
This Privacy Policy is reviewed and updated periodically. Any changes to this Policy will be communicated to you either via email or on our website.
10. Contact Us
All questions or requests regarding this Privacy Policy can be addressed to:
11. Users from the European Economic Area (“EEA”)
This section of the Privacy Policy applies only if you use our Website or services otherwise covered by this Privacy Policy from a country that is part of the EEA, and supplements the information in this Privacy Policy.
BOT is the owner of the treatment of your personal data for purposes set out in this Privacy Policy, as described above.
12. Newsletter service
BOT operates a mailing list for its users who agree in order to Newsletter service, several project-related newsletters and conducts topical mailings as part of the services provided. The newsletters and mailings are sent to our users who agreed to this service.
13. Website, cookies and plug-ins
When you visit Website, a small amount of information concerning your use of it is generated - see our specific cookies policy extended version at:
Most websites you visit will use cookies in order to improve your user experience by enabling that website to “remember” you, either for the duration of your visit (using a “session cookie”) or for repeat visits (using a “persistent cookie”).
Cookies do lots of different jobs, like letting you navigate between pages efficiently, storing your preferences, and generally improving your experience of a website. Cookies make the interaction between you and the website faster and easier. If a website doesn’t use cookies, it will think you are a new visitor every time you move to a new page on the site – for example, when you enter your login details and move to another page it won’t recognize you and it won’t be able to keep you logged in.
Some websites will also use cookies to enable them to target their advertising or marketing messages based for example, on your location and/or browsing habits.
A cookie is a simple text file that is stored on your computer or mobile device by a website’s server and only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers. It allows a website to remember things like your preferences or what’s in your shopping basket.
Some people find the idea of a website storing information on their computer or mobile device a bit intrusive, particularly when this information is stored and used by a third party without them knowing. Although this is generally quite harmless you may not, for example, want to see advertising that has been targeted to your interests. If you prefer, it is possible to block some or all cookies, or even to delete cookies that have already been set; but you need to be aware that you might lose some functions of that website.
Users can find information on how to manage cookies in some of the most popular browsers at the following addresses:
All other browsers: please look for a “help” function in the browser or contact the browser provider.
Users can also manage some tracking tools for mobile applications by deactivating them through the appropriate device settings, such as the advertising settings for mobile devices or the settings related to tracking in general.
Integration of social media plug-ins: [ADD LIST OF PLUG-INS]
For embed social media plug-ins on our Website we are using the so called two-click solution [ASK FOR CONFIRMATION OF THIS SOLUTION OR INDICATE OTHER TECHNICAL CHOOSE] This means that when visiting our page, no personal data is initially transferred to the plug-in providers. You can identify the plug-in providers by looking at their logos as well as the text that appears when you hover your mouse cursor over their logos. You can directly communicate with the plug-in provider via the button.
The plug-in provider will only receive the information that you are using on the respective page of our online service once you have clicked the indicated field and thereby have activated it.
The activation of a plug-in thus leads to your personal data being transferred to the respective plug-in provider and saved there (e.g. in case of US American providers in the USA).
As plug-in providers mostly collect data via cookies, we recommend you delete all cookies in your browser via the security settings before clicking on the grayed out box.
We are neither able to influence data collection and data processing, nor are we informed as to the extent of the data collection, the purpose of data processing, or the data retention period. We also have no information from plug-in providers regarding the process of data deletion. The plug-in provider saves the data collected about you in the form of a usage profile and uses that for the purposes of advertisement, market research, and/or needs-based website design.
Data analysis of this kind is undertaken (also for not logged-in users) in particular for the purposes of needs-based advertisement, and to inform other users of the respective social network of your activities on our website.
You have the right to object to the creation of these profiles. To make use of this right, you need to turn to the respective plug-in provider. We offer you the opportunity to interact with social networks and other users via the plug-ins, enabling us to improve our online service and make it more interesting for you as a user. Legal basis for the use of plug-ins is Art. 6 para. 1 lit. of GDPR.
Your data is passed on to the plug-in provider independently of you having an account with their network or being logged in there. If you are logged in, the data that was collected about you on our website will be attributed to your account with the plug-in provider.
If you click on the plug-in buttons and e.g. post a link on the social media account you are accessing, this information is also collected by the plug-in provider, saved in your account, and publicly shared with your contacts.
We suggest you regularly log-out after using social networks, especially before clicking on any plug-in buttons as this prevents the plug-in provider from matching the activity with your account.
You can find further information on the purpose and the scope of data collection and processing by the plug-in provider in their respective data protection statements. There you can also find further information on your rights regarding this matter and customising settings and options for the purpose of protecting your privacy.
Addresses of the respective plug-in providers and URLs to their data protection policies:
a) Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA;
b) Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA;
c) LinkedIn, Inc., 1000 West Maude Ave, Sunnyvale, California, 94085-2810 USA;
Date of update: July 2021